Bone Jour is a premier destination for dog grooming and services in the DC Rockville and Bethesda communities. With over three decades of experience, we've been dedicated to keeping your furry companions looking their best since 1986.


The strategic initiative involved rebranding Bone Jour to embody a contemporary and welcoming identity. Focused on aligning the brand with its name, the approach integrated vibrant design elements and a modern color palette to radiate friendliness. Crafting a narrative that blends modern sensibilities with the brand's core values, the initiative aimed to create a cohesive, immersive experience across various touchpoints. The goal was to not just refresh Bone Jour's visual identity but to establish a lively, inviting brand personality that resonates with its audience.

Mood Board

Color Palette


Existing Logo

Proposed Logo